UX Researcher & Illustrator
Summary
Delivered a functional mobile app prototype in 6 weeks, designed to foster mental well-being and introspection among college students. Integrated user-centric artistic content, including multi-layer infinite zoom features, a personal journal archive, and interactive illustration assets, while collaborating closely with developers and UX designers to ensure technical feasibility of features.
Visual Designer
Summary
Delivered design solutions for a jewelry company, refining products through weekly client feedback sessions and competitor analysis. Innovated web product pages and signage for KCon and K-Play Fest convention booths strategically targeting market needs of Gen Z. Optimized website UX to streamline shopping experience, conducting usability testing to improve user satisfaction and navigation.
Media Team Designer
Summary
•Reduced clutter and introduced customizable food preference features by consolidating functionality in UCLA Dining Mobile Ordering App, reducing ordering time by 21% in existing users. Identified pain points from stakeholder feedback and team usability testing. • Collaborate with 4 cross-functional teams to design 100+ social media assets and deliver live coverage for 25 campus partners. • Produce short-form content for 6 accounts (61k followers) driving an avg. reach of 500k per campaign through trend-driven engagement. • Boosted event discovery and attendance by designing and distributing a printed calendar, reaching 6,000+ undergraduate students.
Business in Entertainment Association
Use playtest survey data to refine game positioning and introduce a mascot to strengthen a family-friendly brand identity and appeal. Redesign a subscription arcade games model by aligning monetization with new game feature implementations and partnerships.
Chinese American Culture Night
Developed a promotion strategy and brand identity for a $50,000 event that attracted over 1,000 attendees, including the logo design, event program and key art, a sponsorship prospectus, internal and external merchandise, and online ticketing. Secured $15,188 from 174 donors through a curated campaign incentivizing branded rewards like shirts, shoutout pages, & stickers.
ACA All Day
Directed artistic vision for 2 dance short films. Handled gimbal videography for 22 dance class workshops and their post-production. Executed 3 social media campaigns and achieved a 218% boost in user view engagement on Instagram account, reaching 5.3k followers. Spearheaded an internal yearbook project, funding it independently, directing and styling the team photoshoot.
Courses
Computer Science Specialization
Film & Digital Humanities Minors
Native Proficiency
Elementary Proficiency